FIFA goes live with its first Indian sports documentary


Mumbai (Maharastra)[India], Might 2 (ANI): FIFA introduced the launch of the sports activities documentary ‘Maitanam’ for the newly launched digital streaming platform – FIFA in India on Sunday.

‘Maitanam’ joins an elite record of world sports activities storytelling content material as a part of the choose FIFA Originals made obtainable globally.

The 40-minute love letter to the sport, ‘Maitanam’ includes six inspirational and vivid tales from the Indian state of Kerala the place soccer is a lifestyle. The docu-film is now streaming worldwide on the FIFA’Maitanam’, the Malayalam phrase that actually means ‘floor’ or, by extension, stadium, is a loving ode to Kerala’s ardour and makes an attempt to seize the Malayali ardour for the game, and likewise its ubiquity within the state of Kerala.

From the state capital Thiruvananthapuram within the excessive south to the industrial capital Kochi, to the cultural capital Thrissur, the documentary covers various terrains, assembly clergymen that play barefoot, a ladies’s group that has been making waves in abroad competitions, little women coaching beneath nonagenarians; and a captivating soccer commentator whose ardour for the sport is manifested in each belly-laugh and anecdote to the sport of soccer within the state of Kerala.

Andrew Whitelaw – Commissioning EditorAPAC Content material Lead, FIFA “We’re completely happy to companion with RISE Worldwide as we foray into the Indian market with Maitanam, a docu-film on soccer set within the football-loving state of Kerala. FIFA Originals are aimed toward tens of millions of sports activities followers throughout the globe. These movies throw up distinctive views on how soccer is performed throughout geographies and cultures and the place the sport instructions within the hearts of followers.”With this documentary, RISE Worldwide shines a lightweight on the ‘lovely sport’ as performed in India.

James Rego, Head of Broadcast and Manufacturing, RISE Worldwide stated, “We thank FIFA for extending this chance to showcase the eagerness for soccer in components of India. We’re humbled and privileged to deliver to the world the extraordinary sway of soccer throughout the native grounds and lanes in Kerala in our documentary. We take nice pleasure in partnering with FIFA and sit up for showcasing our manufacturing experience as we join with billions of soccer followers internationally. Maitanam, shot with state-of-the-art gear by our world-class inventive group marks India’s first step in multilingual indigenous soccer storytelling.” (ANI)


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