Miral unveils forward-looking strategic roadmap at Arabian Travel Market 2022


Dubai [UAE], Might 11 (ANI/PRNewswire): Miral, Abu Dhabi’s main creator of immersive locations and experiences, unveils its forward-looking strategic roadmap at this yr’s version of Arabian Journey Market (ATM).

Aligning with ATM 2022’s deal with worldwide journey and tourism, Miral will probably be saying upcoming initiatives and demonstrating its dedication to enhancing Abu Dhabi’s leisure and leisure providing, whereas serving to reinforce the capital’s place as a worldwide tourism hub and contributing to the emirate’s financial progress and diversification imaginative and prescient.

Throughout its first decade, Miral has invested over AED 9 billion into creating world-class points of interest and experiences on Yas Island, in partnership with world trade giants comparable to Ferrari, and Warner Bros., positioning it as a prime world vacation spot for leisure and leisure.

Mohamed Abdalla Al Zaabi, CEO of Miral, mentioned: “We’re delighted to participate in Arabian Journey Market 2022, which supplies us with the right alternative to showcase Miral – previous, current and future. From the evolution of Yas Island into a worldwide vacation spot, a steady supply of satisfaction, to our current appointment to supervise Saadiyat’s Vacation spot Administration Technique, we look ahead to constructing extra immersive points of interest, world-class locations, and enhanced visitor experiences as we contribute to Abu Dhabi’s tourism progress and place it as a worldwide vacation spot for guests from all around the globe.”In 2011, Miral launched into a daring mission of prompting a monumental shift within the UAE capital’s leisure and leisure panorama on Yas Island. Miral developed world-class points of interest and locations and created top-tier visitor experiences like no different. Conceptualising and constructing among the UAE’s most immersive, fashionable points of interest, Miral has additionally supported the creation of a few of Abu Dhabi’s most iconic cultural landmarks.

Consequentially, Yas Island re-emerged within the ever-dynamic world tourism ecosystem as one of many UAE’s greatest touristic attracts, attracting guests from everywhere in the world with its numerous mixture of award-winning leisure and leisure experiences.

In 2020-2021 alone, Miral delivered a number of initiatives on the island, increasing its portfolio of world-class locations, and creating extra distinctive experiences and points of interest for guests from the area and around the globe.

Positioned on the southern finish of Yas Island, Yas Bay, an iconic mixed-use improvement that contains three distinct however built-in areas: Yas Bay Waterfront, The Residences at Yas Bay and Yas Artistic Hub, performs a key position within the continued progress of the island.

In 2021, Miral opened Abu Dhabi’s main waterfront vacation spot, Yas Bay Waterfront, a three-kilometre hotspot that provides guests day-to-night eating, internationally acclaimed leisure, and premier leisure experiences. Additionally situated on the waterfront and developed by Miral is Etihad Area, the Center East’s largest state-of-the-art indoor leisure venue and five-star resort lodge, Hilton Abu Dhabi Yas Island. The vacation spot supplies guests with an unrivalled expertise by means of its holistic providing.

Miral’s hospitality choices are second to none, offering visitors with excellent lodging from essentially the most cherished manufacturers to create eternal reminiscences. In 2021, Miral additionally opened DoubleTree by Hilton Abu Dhabi Yas Island Residences and the WB Abu Dhabi Lodge, the world’s first Warner Bros.-branded lodge.

As a part of its efforts to boost the shopper expertise and create a seamlessly related vacation spot of world-class theme parks and points of interest on Yas Island, Miral set forth on a digital transformation journey in 2018 with the launch of MyConnect, a foundational digital platform that gives strong digital capabilities, enabling a hyper-connected and immersive customer expertise.

In 2021, and to speed up the transformation, Miral launched FacePass, a cutting-edge contactless expertise that makes use of facial recognition to streamline visitor experiences and its Choice Analytics technique, the Noor Initiative. This initiative goals to boost the corporate’s funding in predictive knowledge analytics, and combine innovation throughout its operations, bolstering its contribution to Abu Dhabi’s place as a data-driven capitalIn 2022, Miral has welcomed one other decade, set to be marked with accomplishments of nice magnitude, with milestones which mirror a renewed promise by means of built-in locations. The latest progress journey has begun with Miral’s appointment by the Division of Tradition and Tourism – Abu Dhabi (DCT Abu Dhabi) to supervise Saadiyat Island’s Vacation spot Administration Technique.

Additional strengthening Abu Dhabi’s place as a vacation spot of distinctive cultural developments on Saadiyat Island, Miral has partnered with DCT Abu Dhabi to conceive and develop the Pure Historical past Museum Abu Dhabi, set to be accomplished in 2025. Housing among the rarest specimens on the planet, the museum’s galleries will span 13.8 billion years by means of time and area, from the beginnings of the universe to a glimpse at its attainable future.

Trying forward, on Yas Island, a partnership between Miral and SeaWorldreg;ParksEntertainment will see the enlargement of Abu Dhabi’s leisure and academic providing with the opening of SeaWorldreg;Abu Dhabi, which is about for completion in 2022. The following-generation marine life park constructed throughout 183,000 sqm will comprise Yas SeaWorld Analysis and Rescue Heart (YSWRRC), the first-of-its-kind devoted marine analysis, rescue, rehabilitation and return centre on this planet.

As 2022 marks a brand new chapter for the area’s journey and tourism sector, Miral’s initiatives and initiatives within the subsequent decade will probably be rooted in fostering advanced visitor experiences and underscored by a relentless dedication to advancing the capital’s tourism trade in step with the Abu Dhabi Imaginative and prescient 2030.

This story is offered by PRNewswire. ANI is not going to be accountable in any approach for the content material of this text. (ANI/PRNewswire)


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