Kolkata (West Bengal) [India], Could 13 (ANI/BusinessWire India): The Raunak Group is a reputation synonymous with high quality mattresses within the Indian Sleep trade. Primarily based out of Kolkata, this 25-year outdated family-run enterprise is run by three generations of members of the family on the helm of the group.
As their Govt Director, Raunak Agarwal says, “We have been witnessing an elevated muddle within the shopper’s thoughts whereas taking selections pertaining to buy of sleep merchandise like by no means earlier than. For an organisation which has been recognized for built-in manufacturing for over 20 years now, we really feel the mantra has abruptly turn into – if you cannot persuade them, let’s confuse them!”Therefore, they’ve chosen to rope in Bollywood celeb, Rajesh Sharma in a marketing campaign the place the slogan which they clearly search to embed into the shopper’s thoughts states is “Sab Bakwaas Hatao, Sleepfresh Ghar Lao!”A Bollywood celeb of nationwide fame and having featured in blockbuster Hindi cinema like Bajrangi Bhaijaan, MS Dhoni, Rest room,- Ek Prem Katha, Dream Lady and OTT hits like Paatal Lok, is an try by the model to ring a bell with the Indian plenty and asking them to belief the model which has been servicing the Indian market via its 4 built-in manufacturing amenities with its varied manufacturers like Sleepfresh, Raunak, Dreamfresh, Purofoam and Tuffpuff in comparison with varied unorganised and native options which crop up every single day.
After acquiring his diploma in Household-Managed Companies from SP Jain, Mumbai, Agarwal who’s the third era of the enterprise feels that within the instances to return with the markets opening as much as all and the technology-driven period enabling companies to supply their merchandise past their conventional geographies, the shopper thoughts is being deeply misled and confused within the sleep trade with every kind of false perceptions by the content material accessible on the web.
The purpose of manufacturers like Sleepfresh is to convey a recent breeze of readability and attain their clients via an enormous community constructing programme which not solely features a rising brick and mortar presence but in addition a digital initiative making their merchandise accessible throughout all main e-commerce platforms like Amazon, Flipkart, Pepperfry, Bajaj EMI Retailer and rising every day apart from their absolutely e-commerce enabled personal web site.
Sleepfresh has been largely a regional participant since its inception because the founders at all times believed that in a enterprise like mattress making, shifting merchandise past a distance of greater than 400-500 km from their plant location is just not doable, nevertheless, with the altering provide chain eco-system within the nation, this fashion of working is altering and the model which is now accessible at offline seller community spanning greater than 1500 companions right this moment throughout 18-states in India. They’re now focusing on to achieve a complete Pan-India community over the following 5 years.
India’s mattress trade has been largely unorganized with few branded gamers like Kurlon, Sleepwell and Duroflex who management solely 30 per cent of the market, and that leaves a big vacuum and alternative for the regional manufacturers like Sleepfresh which have been cementing their place of their geographies and perfecting the artwork of producing the product through the years to achieve the ever-demanding Indian shopper throughout the nation.
Newest Youtube hyperlink for Sleepfresh commercials are:The Journey from utilizing Cotton to Branded MattressesOur founder, LN Agarwal began his journey within the mattress trade again within the Nineteen Sixties when he used to work for a corporation which was one of many pioneers in making coir mattresses in India referred to as Rilaxon.
The model was launched within the Indian market at the same time when Kurlon had additionally introduced the expertise from Germany for making rubberized coir mattresses.
Within the 60 years of his trade expertise, he has envisioned the shopper migrates his selection from conventional cotton-based hand-stitched merchandise to positive machine-made branded mattresses with a big selection and mixtures to select from.
He named his preliminary brand- Raunak after his grandson with a transparent imaginative and prescient stating that his product ought to convey happiness to every consumer’s life and sleep equally, as that’s what Raunak means within the Hindi language.
Through the years, the model has seen varied celebrities endorse the product just like the world-renowned Bengali celebrity – Soumitra Chatterjee or Ollywood movie celeb – Babushaan Mohanty.
Right now as he proudly presides over the group as Non-Govt Chairman, he says that his expertise is second to none within the Indian trade and his merchandise match as much as those of all main manufacturers.
A faithful man, the one mantra which he has been pushing all his group members to chant and comply with is “Let’s Create Recent Sleep For all collectively.”This story is offered by BusinessWire India. ANI is not going to be accountable in any manner for the content material of this text. (ANI/BusinessWire India).