New Delhi [India], April 26 (ANI/PNN): India’s quickest rising DTC haircare model St. Botanica launches its first-ever nationwide TVC with the message StBotanicaGlamHair. The marketing campaign incorporates a newly appointed model ambassador – Kareena Kapoor Khan. Over time, St. Botanica has created premium hair care merchandise. It has established a singular positioning utilizing Bioactives sourced from nature’s most unique components.
The marketing campaign highlights the numerous varieties of wear and tear and tear that your hair goes by means of day by day. The movie options their iconic Moroccan Argan Shampoo, a core favorite from the Moroccan Argan Vary of hair merchandise. The TVC establishes how utilizing ultra-nourishing merchandise with the ability of Moroccan Argan to care to your hair helps battle and reverse injury attributable to styling, warmth, publicity and extra, supplying you with glamourous hair that shines. This represents a manifestation of the core marketing campaign message – ‘Glamourous hair, day by day! The hero haircare vary – St. Botanica Moroccan Argan Oil vary is powerfully showcased within the movie – highlighting the very vital function the haircare merchandise play in on a regular basis life of ladies.
The movie options film icon Kareena Kapoor Khan taking the viewers by means of the stresses and injury her hair goes by means of. Between break up ends to hair loss, heat-induced injury, day by day can take a extreme toll on hair well being. The movie informs customers that that is the place St. Botanica’s Moroccan Argan vary comes into play. It is no secret that a lot of Argan oil’s magic stems from its composition: it is wealthy in Omega 3 and 6, nutritional vitamins, minerals and antioxidants that revive uninteresting and broken hair by means of intense nourishment and conditioning.
St. Botanica is a model that believes in perfecting the artwork of hair and skincare by utilizing the most effective of nature and pure Botanics. A cautious course of involving figuring out, curating, and sourcing the world’s most unique, pure components makes formulation elective, giving desired outcomes for essentially the most discerning Indian client.
Commenting on the marketing campaign, Sukhleen Aneja, CEO, Magnificence and FMCG Manufacturers, The Good Glamm Group, says, “With St. Botanica, we introduce the ability of extremely efficacious unique pure components in toxin-free paraben-free formulations. We’re bringing within the energy of Moroccan Argan in our vary of shampoos and conditioners. Moroccan argan is a wealthy supply of Omega 3 and 6. It deeply nourishes your hair so to get pleasure from styling, spraying blow-drying with none worry of injury.”Actor and Model Ambassador Kareena Kapoor Khan commented, “I am excited to be part of St. Botanica’s first ever TVC. I deeply resonate with the model’s philosophy and its product formulations that are derived from nature’s most unique components from throughout the globe. St. Botanica is a model I belief to maintain my hair trying fabulous all 12 months lengthy, and I am glad to be related to the model.”The marketing campaign debuted on St. Botanica’s social channels- YouTube and Instagram on the twenty fifth of April and might be additional amplified throughout digital and mainline media.
Priti Rajput Head of Class, Private Care, St. Botanica Sheena Jain, Sr. Model Supervisor, St. BotanicaAditi Bhalotra, Advertising Advisor, St. Botanica Large Momma writers roomBig Momma productions (www.bigmomma.in) Director- Sohini DasguptaDOP- Anil MehtaSt. Botanica affords a fastidiously curated vary of premium hair, skincare and wellness merchandise. The model has a singular positioning, utilizing bioactive and elevating pure merchandise utilizing science. The model believes in perfecting the artwork of pores and skin and hair care by utilizing the ability of science to extract the most effective from nature and pure Botanics. All of the merchandise are enriched with ‘bioactive’ like biotin, retinol, collagen, and so forth. These are essentially the most potent molecules present in uncooked components supposed to make the formulations elective, supplying you with desired outcomes. Whereas ‘pure’ is a well-explored area in the present day, with many manufacturers within the private care area, the model focuses on efficacy whereas having pure roots for the discerning Indian client.
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